
Trademark Classification Strategy
Aligning Your Core Business Objective with the Nice Classification (NCL).
The Trademark Class must perfectly reflect your company's core function. The Nice Classification (NCL) system divides goods and services into 45 specific categories. Your scope of protection hinges entirely on choosing the exact right class(es).
The 4 Steps to Accurate Classification
Define Main Objective
Clearly articulate your primary revenue stream (e.g., selling coffee beans vs. running a coffee shop). Goods vs. Services.
Review Class Headings
Match your main objective and all secondary services to the 45 high-level NCL class descriptions.
Refine Terminology
Use approved and specific terms for your goods/services. Avoid vague or unsupported jargon.
Determine Multi-Class Needs
If your business spans multiple categories (e.g., software AND consulting), you need separate classes.
Quick Reference: Essential Trademark Classes
9
Electrical & Scientific Apparatus
Software, mobile apps, computers, electronic hardware, protective clothing, eyeglasses.
16
Paper Goods & Printed Matter
Stationery, pamphlets, magazines, books, paper, cardboard, printed materials.
25
Clothing & Footwear
Apparel, shoes, hats, t-shirts, belts (anything worn by the body).
30
Staple Foods
Coffee, tea, flour, bread, spices, ice cream, sugar, cereals (prepared or unprepared foods).